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| F LoBuono |
In a previous posting, I mentioned the plethora of vapid reality shows that currently dominate the TV line-up. They are cheap and easy to produce and the value they deliver is exactly the same: cheap and easy. Little thought is necessary to create OR watch them. Well, they have plenty of company in most TV commercials, particularly those for Fast Food establishments. It seems the more inane the pitch man (or woman) is, the more people are likely to buy their food!
And, there is no shortage of examples:
Two boobs sitting in a car use mindless banter to sell shakes, burgers, fries, and the like from Sonic. Anything from Carl Jrs /Hardees usually involves a buxom blonde saying little, wearing even less, lustfully biting into an overstuffed cheese burger. Burger King hawks its new all beef hot dog using a moronic fast food eating contestant and an over-the-top ballpark vendor as their spokespeople. A series of actors desperately trying to channel the original Colonel Sanders - and failing miserably - attempts to get us to eat Kentucky Fried Chicken. Burly actor Vig Raimes' deep baritone informs us the Arby's "got the meats" (no typo, really meatS, with an "s"). I'll spare you the rest. It seems the cheaper the food, the more lame the message is to get people to buy it!
I suppose that these food outlets know who they are marketing to. After all, fast food IS cheap food. Therefore, it tends to be purchased by people from lower income brackets who, in turn, tend to have a lower level of education. I get that. However, can't the marketers for these fast food chains make their ads simple without be so moronic?
It all may seem harmless but, in the long run, it really isn't. It's part of an over malaise, a dumbing down, that is affecting America. Where we once led the world in education and innovation we are now falling behind. Our democracy, which once required a brain and a conscience, has been replaced by an idiocracy which simply requires one to breathe. And, we have no one to blame but ourselves.
And, there is no shortage of examples:
Two boobs sitting in a car use mindless banter to sell shakes, burgers, fries, and the like from Sonic. Anything from Carl Jrs /Hardees usually involves a buxom blonde saying little, wearing even less, lustfully biting into an overstuffed cheese burger. Burger King hawks its new all beef hot dog using a moronic fast food eating contestant and an over-the-top ballpark vendor as their spokespeople. A series of actors desperately trying to channel the original Colonel Sanders - and failing miserably - attempts to get us to eat Kentucky Fried Chicken. Burly actor Vig Raimes' deep baritone informs us the Arby's "got the meats" (no typo, really meatS, with an "s"). I'll spare you the rest. It seems the cheaper the food, the more lame the message is to get people to buy it!
I suppose that these food outlets know who they are marketing to. After all, fast food IS cheap food. Therefore, it tends to be purchased by people from lower income brackets who, in turn, tend to have a lower level of education. I get that. However, can't the marketers for these fast food chains make their ads simple without be so moronic?
It all may seem harmless but, in the long run, it really isn't. It's part of an over malaise, a dumbing down, that is affecting America. Where we once led the world in education and innovation we are now falling behind. Our democracy, which once required a brain and a conscience, has been replaced by an idiocracy which simply requires one to breathe. And, we have no one to blame but ourselves.
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